Exploring the motivations for garden bird feeding in south-east England

The feeding of wild birds in domestic gardens is one of the most widespread and popular forms of human-wildlife interaction throughout the Western World. The increasing recognition of the benefits to human health and well-being of contact with nature, especially in an increasingly urbanized world, reveals the need for a greater understanding of why we engage in bird feeding. This will undoubtedly result in enhanced benefits of feeding to both people and to the biodiversity it supports. Our study aimed to explore the motivations behind wild bird feeding in south-east England through both qualitative and quantitative approaches. This involved a two-phase process: first, the dimensions of involvement were ascertained through semistructured interviews with 30 people engaged in feeding. Interrogation of their responses was used to construct an online questionnaire. A total of 563 respondents completed this survey. Analysis of their responses discerned a series of themes with the most salient being based on or directed toward: pleasure, bird survival, nurture, education of children, and connection with nature. These findings reveal that bird feeding is underpinned by a complex array of motivations and influences involving both personal and environmental benefits.