Načrtovanje potovanj in vloga družbenih omrežij pri milenijcih

The role of social networks and the travel habits of Millennials are among the hottest research topics in tourism, but it is surprising that we still know very little about Millennials' behaviour during the travel planning phase. In this paper, we use a quantitative survey of an international sample of educated Millennials to examine the characteristics of their travel planning and online shopping phases, and clarify the differences between the impact of different types of social networks.