Exploring the Multifaceted Influences of Social Media Motivation on Online Relationship Commitment among Young Adults in Jordan: An Empirical Study

In the context of a rapidly evolving global communication landscape, this study delves into the influence of social media motivation on online relationship commitment among young adults in Jordan. Utilizing a quantitative methodology, the research operationalizes and tests a conceptual model to asse...

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Veröffentlicht in:Human behavior and emerging technologies 2024, Vol.2024, p.1-16
1. Verfasser: Hatamleh, Islam Habis Mohammad
Format: Artikel
Sprache:eng
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Zusammenfassung:In the context of a rapidly evolving global communication landscape, this study delves into the influence of social media motivation on online relationship commitment among young adults in Jordan. Utilizing a quantitative methodology, the research operationalizes and tests a conceptual model to assess the correlation between various motivational factors and online relationship commitment. Results reveal that social media exerts a significant influence on online relationship commitment, with information-seeking and trend-following emerging as the most salient contributing factors. Additionally, the study identifies that providing self-status information, social interaction, and entertainment are key motivators that positively impact and strengthen online relationship commitment.
ISSN:2578-1863
2578-1863
DOI:10.1155/2024/2510500