To Facebook, or not to Facebook?

To Facebook, or not to Facebook?

A significant shift in computer-mediated communication has taken place, in which in some cases, social media is becoming the dominant form of communication. Organisations that wish to communicate effectively are turning to social media; however, there are challenges associated with using it. This ar...

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Veröffentlicht in:Digital culture & education 2012-09, Vol.4 (2), p.203-217
Hauptverfasser: John Hilton, Kenneth Plummer
Format: Artikel
Sprache:eng
Schlagworte:
Administrator attitudes
Administrators
College students
Computer mediated communication
Enrolment rate
Facebook
Higher education
Internet
Interpersonal communication
Literature reviews
Participation
Privacy
Program administration
Self disclosure (Individuals)
Social networking
Student recruitment
Surveys
Websites
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Zusammenfassung:A significant shift in computer-mediated communication has taken place, in which in some cases, social media is becoming the dominant form of communication. Organisations that wish to communicate effectively are turning to social media; however, there are challenges associated with using it. This article chronicles the attempts of one educational institution to implement the use of social media in its organisation. [Author abstract]
ISSN:1836-8301
1836-8301