The Business Model is an Effective Tool of Crisis Management at Industrial Enterprise

Purpose: justification of expediency of application of the concept of business simulation for effective prevention and mitigation of consequences of crisis of the industrial enterprise and for ensuring his sustainable development in the conditions of stagnation of branch. Methods: during the research methods of the analysis of a financial condition of the enterprises, the structural analysis and business simulation are used. Actual data about work of the industrial enterprises are attracted from official statistical sources and from materials of long-term consulting practice of authors. Results: stagnation of the domestic industry and lack of effective industrial policy force the enterprises having growth potential to conduct independent search of ways of recovery from the crisis and increase in the stability. The modern economic thought suggests to use the "theory of firm" which has confirmed the solvency for the solution of these tasks. The research has shown that and subsequently to eliminate with one of tools of this theory capable to weaken considerably the factors causing crisis, to provide effective development of the enterprise, the concept of business simulation is. Conclusions and Relevance: results of a research prove that for prevention of crisis of the industrial enterprise, overcoming his consequences and creation of conditions of his sustainable development, not only the package of measures for financial improvement or restructuring, but in general modification of a business model of the enterprise as the decision directed to elimination of all range of factors of insolvency of business is necessary.