Teoretical and practical problems of territorial branding at the example of Sumy region brend forming

Teoretical and practical problems of territorial branding at the example of Sumy region brend forming

Actual theoretical and practical problems of territorial branding have seen in this article. There are historical formation analysis of territorial branding have examined as an independent area of marketing and has presented new conception of Sumy Region brand formation.

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Bibliographische Detailangaben
Veröffentlicht in:Marketynh i menedz͡h︡ment innovat͡s︡iĭ 2011-12, Vol.2 (4/2), p.30-40
Hauptverfasser: M.Yu. Karpischenko, O.M. Оlefirenko
Format: Artikel
Sprache:eng ; rus
Schlagworte:
brand
territorial branding
territorial marketing
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Zusammenfassung:Actual theoretical and practical problems of territorial branding have seen in this article. There are historical formation analysis of territorial branding have examined as an independent area of marketing and has presented new conception of Sumy Region brand formation.
ISSN:2218-4511