Trends in the Development of the Pharmaceutical Market of Ukraine in the Conditions of Martial Law

The article identifies the problems and trends in the development of the pharmaceutical market under martial law. The influence of martial law on the development of the pharmaceutical market is studied. The dynamics of pharmacy sales of medicines and the structure of the related sales are determined. The problems that have arisen in the pharmaceutical industry in the current conditions are outline. The current state of the pharmaceutical market is analyzed, the factors that impede its development are identified. It is proved that in the context of the military aggression of the Russian Federation against Ukraine, especially at the first stage, the problem of providing the population with medicines, medical devices and other types of parapharmaceutical products has significantly aggravated. The authors emphasize the peculiarities of marketing of pharmaceutical goods and services during martial law. The main directions of development of the pharmaceutical industry under martial law are defined. It is proved that at the beginning of the war, the purchase of medicines online was suspended due to the lack of courier delivery and supply of electricity in the regions where active military actions took place. However, despite the martial law situation, Ukrainian pharmaceutical companies continue to develop, create new medicines, provide jobs and, most importantly, provide the population with important medicines. The authors present the areas of the State support for the development of the pharmaceutical market. It is proved that the existing production and research facilities and qualified personnel allow rapid expansion of the range of medicines within the terms of public-private partnerships and government orders, which will increase the resilience of the health care system in the context of emergencies.