Determining the Sustainable Development Strategies and Adoption Paths for Public Bike-Sharing Service Systems (PBSSSs) under Various Users’ Considerations

Public bike-sharing service systems (PBSSSs) offer an alternative to satisfy users’ needs for short-trip connections. The PBSSSs provide options for short-trip connections and diversify the service experience for different users. PBSSSs also play a critical role in enabling urban citizens to reduce the needs to drive their cars and using public transport instead. This study explores the service performance of the public bike-sharing service systems for three styles of users. It proposes the integrated evaluation model of the public bike-sharing service system (PBSSS). The DEMATEL (Decision Making Trial and Evaluation Laboratory) was used to solve the network relation structure between aspects. The ANP (analytic network process) was applied to evaluate the relationship between aspects and component weights. VIKOR (Vlsekriterijumska Optimizacija I Kompromisno Resenje) was used to analyze the public bike-sharing system’s service performance for different users regarding its strengths and weaknesses. After comparing the strengths and weaknesses of the various users’ preferences for the urban public bike service systems, the study proposes a service development strategy for different styles of users based on the NRM (network relation map). The results can aid PBSSS providers and urban managers, strengthen the PBSSSs’ competitiveness, and make the PBSSSs become the best urban short-trip connection transportation tool.