Developing the scale to measure employer attractiveness

This paper examined the existing literature on the established scale on ‘Employer Attractiveness’ (Emp At) and other aspects around different elements and further conducted a qualitative review to explore the other facets. The literature review and qualitative research revealed several dimensions related to EmpAt. The earlier studies have been carried out more than 10 years ago, thus leaving room for re-examination in reference to the current times, businesses and the so called newer aspirations. The changing technology, urbanization, aspirations, industries and globalization have created new thought processes in the mind of prospective employees thus creating gaps in the supply and demand of the talent in different countries. This makes ‘Employer Attractiveness Scale’ vital to look at. The study further augmented by the in-depth qualitative inputs from mid to senior level executives from industry were looked at to discover the different dimensions and attributes that comprehensively constitute the EmpAt. The study is aimed to develop a new scale finally that will help various organizations understand and measure the important aspects, constructs that prospective employees look at while considering how attractive a certain employer is.