2018 National Beef Flavor Audit: Consumer and Descriptive Sensory Attributes

Beef flavor has been identified as a driver of consumer acceptability; however, little is known about variability of flavor in major United States retail beef cuts. Four beef cuts (chuck roast; top sirloin steaks; top loin steaks; and 80/20 ground beef) were obtained from retail stores (n=30 per cut per city) in Miami, Los Angeles, Portland, New York, and Denver during a 2-mo period in 2018. Production systems or package claims were documented. An expert trained flavor and texture descriptive attribute sensory panel evaluated beef flavors, aromas, and textures (n=10 cuts per city or 50 cuts evaluated). Consumer sensory panels in Fort Collins, CO (n=10 per cut/city), and Lubbock, TX (n=10 per cut/city), evaluated beef for overall liking, overall flavor, beef flavor, grilled flavor, juiciness, and texture liking. Ground beef patties (GB) were more intense (P