A full-time professor dedicated to you: ChatGPT from university students’ perspective

Over the last decades, the emergence of new technologies has brought changes in all areas of social life, including the education sector. Among those, artificial intelligence (AI), after many years playing a secondary role, has recently positioned itself as one with the most capacity for disruption. The newest AI tools have the potential to meaningfully transform various education areas, particularly at the university level. This paper presents a comparative analysis of the opinions of media students from Spain and Serbia on the use of ChatGPT in the learning process. The aim of the work is to determine the similarities and differences in the opinions of students in relation to the following aspects: intention to use, benefits and challenges and potential for personalised learning. A qualitative research method, with structured written interview, was used on a sample of 40 students of the initial years of media studies from universities in both countries. The results indicate that there are similarities and differences in the opinions of media students about using ChatGPT for learning. The findings provide insight into the opinions of media students as key subjects in the learning process and can be a starting point for further research aimed at understanding the role of AI tools and their application in higher education.