THE EFFECT OF INVESTMENT EDUCATION AND INVESTMENT EXPERIENCE ON INVESTMENT DECISION WITH FINANCIAL KNOWLEDGE AS INTERVENING VARIABLE

This research aims to explain the influence of investment education and investment experience on investment decision with financial knowledge as intervening variables. This research was conducted on college students who have invested in the capital market with 229 respondents. Used four variables, the data collected tested using path analysis. This study shows that investment education and investment experience have a positive effect on investment decision. This study also investigates the indirect effect between investment education and investment experience on investment decision through financial knowledge. The result shows that the direct effect is stronger than indirect effect on the influence of investment education and investment experience on investment decision. The higher the investment decision and investment experience of the college students, the better the financial knowledge of the students in making investment decision.