PARTICULARITIES AND MANAGEMENT OF THE DISTRIBUTION CHAIN FOR FISH AND FISHERY PRODUCTS

The total quality principles implementation contributes to the improving in meeting the consumer needs, essential reduction of costs and increasing sales. The total quality is a concept that assures the total satisfaction of clients on the entire distribution chain, including all the actors in this chain. The aquaculture and fisheries are very diverse sectors which use different breeding and fishing technologies and provide a wide variety of specific products. This induces a real complexity of the supply and distribution chain for fish and fishery products, including the links from the production point (fishery or farm) to the final consumer. The components of the distribution chain differ with the geographic areas, type of farms, transportation, information on the fishery market and management systems. Implementing the total food quality system for fishery products involves the quality specification in all marketing stages for all products, along the entire distribution chain. The present work was focused on identifying the distribution chain for fish and fishery products with the identification of the specificity of this type of chain form farm to end consumer, which is the first step in the implementation of total quality concept in aquaculture, with all the benefits that come with it.