THE MANAGEMENT OF WELLNESS SERVICES. CASE STUDY ICE DYP RESORT AND SPA 4

A healthy lifestyle is being adopted by many individuals nowadays. This fact generates the need of wellbeing that is being felt by more and more people. The need of wellbeing is becoming more and more spread and stimulates the individuals’ demand for healthy products and for wellness products. This demand for wellbeing stimulates the demand for wellness products, packages and services. Nowadays the services are an extremely important part of the economy. The increase of their competitiveness transformed them into a real development engine. The same situation is applied when it comes to tourism services and also to wellness services. The concept of wellness is more and more frequently met in our society. This concept is more and more common not only in Europe but also worldwide. In the last few years, this concept began to be used also among the managers of the tourism industry in Romania. The services in general, and the tourism services in particular, developed a lot during the last years and have an important impact upon the tourism and hospitality industry. The wellness services are quite new in the tourism industry in Romania. The wellness tourism is part of the tourism industry. It started to develop in Romania only a few years ago. The management of the tourism services and the wellness services represent a key aspect for the managers in the hospitality industry. In order for the managers to be able to provide top quality tourism services and wellness services they must take into account all the aspects regarding the services culture. When talking about the wellness services, the managers must consider an entire, complete and complex package of services, including extra services. This paper presents also a case study upon the management of the wellness services at Ice Dyp Resort&SPA that is a 4 stars hotel in Romania, too.