Issue Relating to the Production and Sale of Milk Products to SC Helvetika Milk SRL Pecica, Arad County

Food quality and human health influences contemporary life. Today more than ever, quality products to be safe in terms of food to meet the needs and innocuity became major values for all producers, processors, distributors, especially for food consumers who are becoming more aware that their health depends on the quality of the food they consume. The paper recently a case study in a Romanian company in the dairy industry and the manufacture of dairy products, and all commercial operations the object of transaction milk and milk products, a small company that combines managed but we consider traditionalism ( the products we offer to the market ) modernism ( European requirements, quick marketing, producer - client relationship etc). This paper analyzes the emergence and development aspects of the company, implementing and upgrading production technology, issues related to the introduction of quality management, promotion and sale of products, customer relations, etc. We believe that SC HELVETICA MILK SRL, the constant concern of food safety, raw material procurement stage till marketing - customer satisfaction by offering quality products and thereby ensure customer loyalty. In conclusion, we believe the company is a successful example of business succces Romanian food industry.