Analytic Hierarchy Process, Tourism Attractions, Rural Tourism, East Azarbaijan

Rural non-farm economy is seriously considered for using the full capacity of rural economy in developing countries. Rural tourism is a part of the tourism industry; it can play an important role in rural development, diversification of the national economy and national development through the potential identification. The main purpose of this study was investigation and evaluation of rural tourism attractions. In order to prevent from generalization as well as to achieve exact and applicable results, villages with tourist attractions in East Azarbaijan has been chosen as the area of study. The Analytic Hierarchy Process is used to prioritize the rural areas. This technique is based on a comparison of test and reviews the various options to managers and planners. The population of the study was experts who have knowledge and experience in the field of rural tourism. The findings of this study indicated that studied villages are three levels of development priorities, the levels can be considered as a basis for planning and decision-making of managers in East Azarbaijan Province.