INNOVATIVE WAYS OF CREATING AND NURTURING THE FAN EXPERIENCE

Today, millions of people practice a wide range of sports, either professionally, to maintain their health or simply for hobby or fanaticism towards a particular discipline or team. Sport is part of a healthy life no matter how old you are - for children, however, it is much more important. The importance of sport cannot be described but in a few words. It is a fairly broad topic that requires quite a lot of attention from us. In today's society that is moving towards a more sedentary lifestyle, there is a greater need for the daily level of activity to increase at any time. As a market product or service, designed to satisfy a need or desire of the consumer, sport is very special, due to the unique combination of its body and soul components. In our paper we aimed to describe the types of fans and the reasons that determine them to become fans of a certain sports club or a certain athlete, a brief description of the technologies that contributed to strengthening the connection between fans and clubs, and the presentation of the main ways to which aims at creating and nurturing the fan experience.