Harnessing knowledge management for green product competitive advantage with green process innovation as a mediator

Knowledge Management makes businesses sustainable and enhances their competitive edge. Therefore, this study aims to investigate the relationship between knowledge management and green product competitive advantage through the mediating role of green process innovation. To achieve the sustainability goals of Industry 5.0, workplace technology management can play a role in fostering the type of skill development that is necessary in this context. This study used a convenience sampling technique, where 200 responses were obtained via online Google form. The goodness of the sample was confirmed with the help of G∗Power (3.1.9.2) software, which calculated a sample size of 188. This study has empirically tested the four dimensions of the knowledge management process: Acquisition, creation, storage and retrieval, and utilization of knowledge with green innovation (green process innovation) and green product competitive advantage. All dimensions of knowledge management except knowledge creation showed a significant positive effect on green process innovation and an indirect positive impact on green product competitive advantage. This study has analyzed those dimensions of knowledge where knowledge is acquired, created, stored & retrieved, and utilized, and these have not been investigated in earlier empirical research more often concerning the green innovation leading toward the green product competitive advantage. Through this research, the managers will integrate the knowledge management system into the organization's processes to make organizations more innovative by acquiring, storing, and utilizing new knowledge. Organizations will step forward and gain a competitive advantage in line with sustainable development goals and principles of Industry 5.0.