Research on online fashion design based on consumer vision

In the era of experience economy, consumers no longer pursue simple material life, but pursue higher levels of satisfaction. They begin to pay more attention to sensory and spiritual enjoyment, and the requirements for products are not only common basic functions. Major clothing enterprises and brands have started the service of personalized clothing customization, and the market for personalized clothing customization has become competitive. In this context, how to create a personalized clothing customization platform that can bring good user experience to consumers from the perspective of consumers is of great significance to those clothing enterprises that cannot play an advantage in products and those who want to gain long-term competitive advantage on the basis of having good products. Based on the needs of consumers, through the core content of interactive design, and through a detailed survey of the clothing personalized customization platform, this paper draws the feasibility and advantages of interactive design applied to clothing personalized customization.