Global challenge: from intra-company staff management to working with the talent

The purpose of this article is to analyze modern management transformation - focus is shifted from intra-company staff management to working with the talent. This paper examines a number of concepts that represent different approaches to the phenomenon of a talent and creativity. In these conditions, the essence of management is changing. Author's approach to this problem is that modern labor market has special requirements to the employee's competencies, creativity and critical mind. According to this people have become more important than the organization itself. Subject of a talent was related to the emergency of new business strategies which were called "people - oriented". Their special feature - personalization of approach, its focus on the "talent", meant that an employers' attitude shifted from treating staff on "general terms" to the stage when they started appreciating the differences. Research findings related to talent search and development highlights the importance of this phenomenon and its skills; the relationship between talents, skills and competences; assessment of future demand by occupational groups. Therefore the role of talented employees becomes most important in a rapidly changing environment. It is they who in these conditions create sustainable competitive advantage in organizations, generate and implement innovative ideas, allow organizations to go in line with the trends. Digitalization in the economy creates new opportunities to work with the talents, but in Russia, professional qualities of a talent are still considered to be the most important. Hence there is a need to revise the very concept of a talent, especially when it comes to life goals and attitudes. Key role belongs to the acquisition of skills of the future, continuous development, conscious independence when choosing a career, competency flexibility, respect for employees' values, work life balance, open networking within the team.