Artificial Intelligence and Ethical Values in Media: Balancing Innovation and Integrity

Abstract : The integration of Artificial Intelligence (AI) in media work has transformed the industry by offering enhanced efficiency in data collection, analysis, and content production. However, the growing reliance on AI introduces ethical and professional dilemmas that may compromise core media values. This paper examines the impact of AI on media work, focusing on challenges related to values such as objectivity, privacy, and transparency. It presents recommendations for addressing these challenges through diverse training data, robust privacy policies, and increased transparency about AI use. By confronting these issues, media organizations can balance the advantages of AI with the need to uphold ethical standards and maintain public trust. Keywords : Values , Artificial Intelligence, media ethics, transparency, bias, media work.