Identify and design an integrated marketing configuration pattern

Aims and Introduction. In the period of communication, future's communication, communication policies and planning have a special necessity; Because they are necessary to achieve and maintain a competitive advantages. In practice, an organization's communication with a particular product can occur in four general ways: in-house communication, ex-organizational communication with suppliers, ex-organizational communication with customers, and ex-organizational communication with other stakeholders. These connections must be planned and implemented in a way that strengthens the image and brand of the organization and the product. Insufficient ability of companies to communicate seamlessly with the internal and external environment leads to loss of opportunities and loss of competitiveness. With the advent of e-commerce, the fourth wave created the motivation to move from accessing customer summary information (to clarify the basic patterns in the second wave) to acquiring and working with customer information. This strategy developed relationships with individual customers and raised the need to pay more attention to marketing integration. Thus, the term IMC was extended to integrated marketing. Thus, the main purpose of this study is to identify and design a basic integrated marketing pattern.Methodology. This study, with a pragmatic philosophical approach, surveyes the evolution of integrated marketing through a gradual process and seeks to know what integrated marketing patterns are and what practical effects and results these patterns can have. Considering Hunt's three-pronged pattern, integrated marketing and its basic concepts, namely marketing communications and integrated marketing communications (both at the micro levels of the marketing domain and the sum of the elements of the marketing mix and at the macro levels of the organization), even occasionally, recommended in the for-profit sector of small companies, market corners, and service organizations, as well as in the non-profit sector.In terms of the nature of research data, the need to study the definitions and descriptions in the disciplines and scientific concepts of communication, marketing, organizational communication, managerial communication, marketing communication, management of marketing communication tools, integrated communication, integrated marketing communication, integrated brand communication, communication and public relations management so that it can achieve a common languag