Talent Management in Media: Talent Motivational Factors to Work at IRIB

The current research set out to identify and rank motivational factors that may reinforce talented individuals to work at the Islamic Republic of Iran Broadcasting Company (IRIB) through Delphi Ranking. In the first stage of the study, a comprehensive interview was conducted with a purposive sample of 30 experts based on which 245 related factors were initially detected through qualitative coding method. Next, similar factors were eliminated leading to 64 unique factors which were subcategorized into three major categories. The second and third stages of the study involved scrutinizing the five main factors in each category. Further, the identified factors were ranked and the calculation of the Kendall coefficient indicated a strong consensus among participating experts. Ultimately, three main factors were delineated including those influencing the occupational nature and space, the main factors governing organizational structure and those impacting remunerations, extra benefits and welfare facilities. Taking these factors into account can function as added incentive for the talented to cooperate with the IRIB that might be considered as a creative industry with human capital as the strongest predictor of its success.