The comparative analysis and improvement of theoretic-methodical approaches concerning the estimation of strategy of the large enterprises on the markets with the intensive competition

The comparative analysis and improvement of theoretic-methodical approaches concerning the estimation of strategy of the large enterprises on the markets with the intensive competition

In this article the comparative analysis of existent approaches concerning to the estimation of strategies of enterprises is made. Besides, the theoretic-methodical approach concerning the estimation of strategy of the enterprises is improved on the basis of accounting of the strategic aim of the en...

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Veröffentlicht in:Marketynh i menedz͡h︡ment innovat͡s︡iĭ 2010-12, Vol.1 (2), p.170-182
1. Verfasser: O.A. Bilovodska
Format: Artikel
Sprache:eng
Schlagworte:
estimation
indexes
risk
strategic aim
strategy
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Zusammenfassung:In this article the comparative analysis of existent approaches concerning to the estimation of strategies of enterprises is made. Besides, the theoretic-methodical approach concerning the estimation of strategy of the enterprises is improved on the basis of accounting of the strategic aim of the enterprise and also interests of the manufacturer and goods consumer.
ISSN:2218-4511