Archetypic fundamentals of institutional and innovation projects of sustainable territorial development in postmodern conditions

The decentralization and post-war recovery processes raise the issue of sustainable territorial development to a qualitatively new level, based on innovation and the search for appropriate resources. The study aims to analyse the features of building institutional and innovative projects within the new concept of territorial development resources based on the archetypal approach and develop practical recommendations for their implementation on the example of sub-ethnic groups of the Sumy region. The study based on world experience substantiates that the process of innovative development of territories should not focus solely on economic issues and technological change but should consider socio-cultural aspects that can be viewed as an essential component of the potential. Considering territorial archetypes when initiating changes and resolving issues of territorial development will allow the development of effective measures through the rational use of resource potential. It is determined that the question of considering socio-cultural historical and modern approaches to to studying settlements, cities, and landscapes (regional and local aspects), analysis of their formation, change and development in developing strategies. The importance of the regional component is illustrated by the experience of the EU, where local authorities are gaining more and more ground in finding the most practical and concrete opportunities for territories. It is determined that public administration undergoes significant changes under the influence of postmodernism, a new philosophy of building organizational structures, government, and management. It considers the uncertainty and ambiguity of new types of social systems and is seen as open to the future. The authors consider the application of postmodern theories to be fruitful in studying the impact of the socio-cultural environment on socio-economic processes and adaptation of innovations. This factor’s impact on economic entities’ behaviour has traditionally been regarded as exogenous. Given the use of postmodern methodology must be studied when trying to return people and actual processes to a place occupied by abstract variables and modelled dependencies. The influence of postmodernism at the territorial level is determined based on the evolution of innovation communities. This approach is consistent with the current EU regional policy, which aims to enhance regions’ development by improving competitiveness efficiency. I