Between Sumak Kawsay and Institutional Good Living. The social discourses of Good Living in rural areas of Southern Ecuador

The strategies of building alternative measures of development have been established from a disconnected approach of very significant elements such as the legitimation or the dynamics of change of capitalism. In this research we study a particular case for a proposal of measuring development from the concept of Sumak Kawsay. This concept brings together very special properties which, although characterized by the same criteria as its alternatives (multidimensionality, segmentation, balance and subjectivity), resort to the novel use of a myth, that legitimizes communitary ways of living that are different to the most widespread lifestyles. This paper presents a discourse analysis of the conceptions about Good Living that can be extracted from the texts of interviews and other group dynamics carried out in the peasant communities of Nabón, a rural canton of the South of Ecuador. The analysis results a relational structure in which the limits and contents of an adaptive or hybrid discourse are defined, which is the product of the interaction between two opposing discourses: Sumak Kawsay (community and traditional) and goverment’s Institutional Good Living (societal and modern). This interaction allows to expose and to explain the set of contradictions detected; and the emergence of new categories that establish the limits of this adaptive discourse on Good Living: bad living, good dying or quality of life. In this way, the positions of the internal fractures of the populations are explained, as well as their strategies for subsistence and negotiation with government authorities.