MOBILIZED STATE´S WORKERS: VOICES IN THE MEDIATIC CONSTRUCTION OF THEIR IDENTITIES

In this study we analyze the identity fields of state workers in Cordoba (Argentina) from the media frames developed by the largest newspaper coverage at the provincial level for the period 2002-2006. This will distinguish the different voices from which it is possible to reconstruct the identities (voices of the press, the protagonists and antagonists). Between the protagonist and antagonist build the identity of these workers around the axis unprivileged/privileged. The voice of the press makes their frames using other criteria, characterizing the protagonists based on the level of unification and massiveness of the actions of them, differing governmental procedures. The identity construction of the figure of the antagonist from the three voices is much more complex. This construction reveals that as of labor dispute, the content of the newspaper discourse shifts to a definition of political identities in the party system.