Website - Tool of Marketing Strategy?

One of the main features of globalization is the emergence of the Internet, the latter came to bea cornerstone of the information society by means simplifying its ways of transmitting informationand collaboration. New marketing as part of a new virtual world is present 24 hours from 24 hours and is veryunique. The purpose of this paper is to highlight the role and importance of the website in aprocess of generating the virtual identity of the company. The advent of online marketing does notsubstantially change the management system of marketing, but marketing experts offer a neweffective tool that can easily reach a large number of new customers. Thus, experts in marketingstrategies must adapt to new technologies and media while marketing essentially unchanged.