ACCELERATORS AND RESTRICTORS OF MADE-IN-CHINA COVID-19 VACCINE ACCEPTANCY

This study is aimed to investigate the COVID-19 vaccine acceptancy among public, along with measuring the underlining role played by the made-in-china perception and vaccination effectiveness towards vaccination acceptance. It undertakes corona fear as a potential moderator to accelerate vaccine acceptance. Moreover, it highlights the impact of different demographic variables, including age, gender, and education on the perception towards the vaccine acceptance. A cross-sectional study was conducted that relied upon convenient and purposive sampling. Data was collected through online survey method predominantly in top-tier cities of Pakistan during the initial vaccination phase. The data was analyzed through 2-stage approach by employing Structural Equation Modeling in smart PLS 3.0. Importance Performance Map Analysis was performed to analyses the impact posed by demographic factors over the vaccine acceptance. The results confirm the validity and reliability of data that was evaluated through VIF scores, HTMT ratio, CR, Cronbach’s alpha, and AVE. The outcomes indicate that vaccine effectiveness and made in china perception significantly affect the vaccination acceptance whereas, corona fear accelerates vaccination acceptance. The study contributes to the current literature stream by bridging the gap between made-in-China perception and vaccine acceptance. It provides new research dilemma to study the role of demographics in depth. Consequently, the study provides a guideline for policy makers to formulate awareness strategies to neglect the negative perception and convince people towards getting vaccinated.