Design and psychometrics of common value creation measurement tools in technology businesses

Background and Objectives: Today, the creation of shared value between institutions, organizations and businesses is one of the important factors of economic growth and business development and improving stakeholder relations. Therefore, this study aimed to design and validate a tool to measure shared value creation in technology businesses with a practical purpose. The main goal of the researcher in the present study was to answer this question: what are the dimensions of the common value creation evaluation tool for technology businesses? The study further attempted to design and validate psychometrics co-value creation tools for technology businesses.Methods: The research adopted a mixed method (grounded theory). Qualitative statistical population consisted of CEOs and board members in the field of information technology and technology businesses and new technology-based businesses. Through purposeful sampling method in accordance with the law of saturation of opinions, 14 people were selected. Statistical community in the qantitative part included more than 2773 companies active in the information technology industry, which are available on the website (www.ictkey.ir) and, consequently, the same number of top and senior managers; Also, due to lack of accurate transparency of information about the statistical community and considering the sample size formula without a statistical population in terms of proportion of 408 first, second and third tier managers working in the field of technology businesses, especially in the field of IT&ICT and new areas of technology, the public and private institutions or companies in Tehran were included by simple random sampling. The primary tool was extensive study of theoretical foundations, previous research, related articles and interviews with experts, which eventually led to the design of the initial questionnaire. Then, face validity and quantitative and qualitative content were examined and its reliability was determined by Cronbach's alpha method and combined reliability with a value above 0.7. Finally, the confirmatory factor analysis of the mentioned tool was confirmed using SPSS21 and Samartpls3 software.Findings: Findings indicate that in formal and quantitative validity content, the effects score of items less than 1.5 and content validity ratio less than 0.62 and content validity index less than 0.79 were removed, which included categories such as internal and external stakeholders, mental integrity and a