Análisis del impacto de las estrategias comunicaciones del departamento de relaciones públicas de la empresa “Tax Consulting del Ecuador S.A.” en los clientes empresariales del Cantón Guayaquil

This research is born from the need to analyze and evaluate how the communication strategies that are born from the ideas of the Public Relations department of Tax Consulting del Ecuador SA, a company dedicated to the service of tax, accounting, inventory, audit advice processing and more. Taking into account these activities and under rigorous bibliographic documentation, specialized interviews with professionals of various branches and the surveys directed at the clients selected with a table of evaluation criteria by the researcher, they make this investigation require the seriousness possible within the communication. It is developed under a hermeneutic philosophy, that is, under analysis and explanation of the citations that have been put in place for scientific corroboration and this contributes to the hypothesis proposed and that we can define conclusions and recommendations on the topic raised, thinking that in future studies these data are updated. This research is of a non-experimental descriptive type with a qualitative-quantitative approach because interviews and surveys are used to measure data and variables. The methods used are analytical, deductive, synthetic, qualitative and quantitative. From the expected results it can be concluded that the ideas that are born from the Public Relations department are not effective because or they are accompanied by monitoring and also because they do not work hand in hand with the marketing and advertising department. La presente investigación nace de la necesidad de analizar y evaluar como impacta las estrategias comunicacionales que nacen de las ideas del departamento de Relaciones Públicas de la empresa Tax Consulting del Ecuador S.A., empresa dedicada al servicio de tributación, contabilidad, inventario, auditoria y más. Tomando en cuenta estos servicios y bajo rigurosa documentación bibliográfica, entrevistas especializadas a profesionales de diversas ramas y las encuestas dirigidas a los clientes seleccionados con una tabla de criterio de evaluación por la investigadora, hace que esta investigación requiera la seriedad posible dentro de la comunicación. Está desarrollado bajo una filosofía hermenéutica, es decir, bajo análisis y explicación de las citas que se han puesto para corroboración científica y esto aporta a que la hipótesis planteada sea comprobada y podamos definir conclusiones y recomendaciones del tema planteado, pensando así en que en futuros estudios estos datos sean actualizados. Est