Factores socioeconómicos que influyen en la competitividad de los negocios de ropa y calzado en Estelí, Nicaragua

This research was carried out in the city of Esteli in the first semester of the year 2022. Owners of clothing and footwear businesses registered in the Municipal Mayor’s Office of Estelí participated. The purpose of the study was to characterize the socioeconomic factors that influence the competitiveness of clothing and footwear businesses in Estelí, Nicaragua. The socioeconomic characterization of the owners included the economic and organizational elements of the businesses and their collaborators. The study was justified by its convenience given that it has theoretical value, practical utility, and social relevance. Methodologically, it is a causal and applied research, approaching the perspective from a quantitative approach. The universe consisted of 250 businesses; the information was collected by applying the survey and interview methods in which two samples were used: the first was a simple random probabilistic sample of 53 owners used in the survey; the second was a sample of 10 owners used in the interview. The results reflect businesses mostly managed by the owners, between 18 and 40 years of age, predominantly female, with little experience and training, no union organization and high family participation. Economically and organizationally, most are individual microenterprises, without their own premises, small inventories, with financing from the government, private banks and financial institutions. The human talent is comprised mostly of young people, with a high school and higher education level and little training. These factors are determining factors in competitiveness and market positioning. La presente investigación se realizó en la ciudad de Estelí en el I semestre del año 2022. Participaron propietarios de los negocios de ropa y calzado inscritos en la Alcaldía Municipal de Estelí. Tuvo como propósito caracterizar los factores socioeconómicos que influyen en la competitividad de los negocios de ropa y calzado en Estelí, Nicaragua. La caracterización socioeconómica de los propietarios incluye los elementos económicos y organizativos de los negocios y de sus colaboradores. El estudio se justificó por su conveniencia dado que cuenta con un valor teórico, utilidad práctica, y relevancia social. Metodológicamente es una investigación de tipo causal y aplicada, aborda la perspectiva desde un enfoque cuantitativo. El universo contó de 250 negocios; la información se recolectó aplicando los métodos de la encuesta y la entrevista en las que