Vinculo universidad empresa para el análisis de la gestión empresarial privada en el Ecuador y su rentabilidad financiera en época de COVID-19

The COVID-19 pandemic that has hit the world since the end of 2019 brought with it not only effects on people's health, but also problems and challenges in the social, political, cultural and economic fields. The management of companies and their economic profitability during this period is the subject of this work, although the challenges assumed have been disruptions that businesses experienced in their management processes. That is why a large number of businesses were forced to close due to the complexity of this phenomenon. The objective is to analyze the management of the private company in Ecuador and its financial profitability in times of COVID-19. The scope of the research is exploratory, with a non-experimental design and the approach is qualitative. The study was divided into two stages: a documentary review of the subject in question was carried out and the application of surveys to managers and workers of private companies located in Guayaquil to know their considerations on the phenomenon analyzed. The results obtained refer to the fact that during the post-COVID-19 period, many private companies were forced to close as a result of the difficult conditions to operate, as a result of social confinement, especially those whose business name is the provision of face-to-face services to the population. . In the same way, the companies that were able to continue operating had to modify their processes and forms of operation to overcome the situation, many of which integrated information technologies. La pandemia por COVID-19 que ha azotado al mundo desde finales de 2019 trajo consigo no solo afectaciones a la salud de las personas, sino problemas y retos en los ámbitos sociales, políticos, culturales y económicos. La gestión de las empresas y su rentabilidad económica durante este periodo es el tema que ocupa el presente trabajo, si bien los desafíos asumidos han sido disrupciones que los negocios experimentaron en sus procesos de administración. Es por ello que un elevado número de comercios se vieron obligados a cerrar por la complejidad de dicho fenómeno. El objetivo es analizar la gestión de la empresa privada del Ecuador y su rentabilidad financiera en época de COVID-19. El alcance de la investigación es exploratorio, con un diseño no experimental y el enfoque es cualitativo. El estudio se dividió en dos etapas: se realizó una revisión documental de la temática en cuestión y la aplicación de encuestas a directivos y trabajadores de empresas