Media and Digital Management

“Media and Digital Management” is a coursebook straight out of the business school aimed for the college student. Written so clearly it looks like a narrative of a story, that of the economy of recent history. Once again, Eli Noam carries out the mission of illuminating young minds towards, not only...

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Veröffentlicht in:Journal of Creative Industries and Cultural Studies: JOCIS 2020 (6), p.87-87
1. Verfasser: Lopes, Joana
Format: Artikel
Sprache:eng
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Beschreibung
Zusammenfassung:“Media and Digital Management” is a coursebook straight out of the business school aimed for the college student. Written so clearly it looks like a narrative of a story, that of the economy of recent history. Once again, Eli Noam carries out the mission of illuminating young minds towards, not only all aspects of running a business within media, also the comprehension of the need for a new managerial strategy.
ISSN:2184-0466