Recognition of wastes from value co-creation in industrial services in startups

Objective of the study: This study aims to identify the wastes from the value co-creation in industrial services in the startups context. In addition, through the dynamic systems approach, to analyze the interaction among the wastes in the startups' value co-creation.Design/methodology/approach: First, we conducted a systematic literature review based on the Systematic Search Flow method (SSF) and the content analysis following Bardin (2011), then, through the dynamic systems approach, this step, we verify the interaction and behavior among these wastes in the value co-creation context.Findings: Based on the finds, we recognized six wastes from the value co-creation in startups. We evidenced that waste "Personal Characteristics" was pointed was the greatest impact on co-creation concerning other wastes.Originality: This is the first paper that recognizes and behavior evaluates the wastes from value cocreation in industrial service based on the dynamic of systems approach for the startups.Research limitations/implications: The wastes recognized were based on current literature. An empirical test can be a way to identify other wastes and evaluation these finds in the practice.Practical implications: The listed wastes can serve as a basis to guide strategies for mitigating or eliminating these losses in the value co-creation process in startups. In addition, directing players in decision-making anticipated way from different perspectives to improve collaboration among multiple companies without wastes.Social implications: Once the value cocreation process is more efficient, the societal can receive more benefits and enhance well-being, through services new or services improved offerings for society via startups.