Modern communication technologies in education: book trailer

The article deals with the problem of encouraging the reading activity of pupils through modern communication technologies. As a tool to attract the attention of teenagers to reading, the authors turn to a multimedia advertising product, namely, a book trailer. The relevance of its application in teaching is determined by the context of the time, digitalization and virtualization of education, social trends, and features of the perception of information by today’s reader and viewer. The article substantiates the fruitfulness of using the book trailer in the educational environment by the results of content analysis of scientific works of Russian and foreign researchers, practitioners, and practical testing in the educational process. As an experimental research method, the authors used a survey of pupils of the sixth and seventh grades of the Second Malzhagar Middle School named after M.E. Vasilyeva of the “Khangalassky Ulus” municipal district, as well as rural teachers of the literature of the Republic of Sakha (Yakutia) of the Far Eastern Region of the Russian Federation. The survey involved 47 pupils and 31 respondents from among regional teachers of the Russian language and literature. The problem of reading was considered in terms of uncovering the creative potential of pupils of the sixth and seventh grades who were studying under the elective program "Book Trailer: Create, Watch, and Read". The research results aimed at determining the book trailer as an effective means of developing pupils’ interest in reading, implementing their creative abilities in the course of developing a product for the information and educational environment of the region. The authors conclude that the creation of book trailers is one of the most relevant motivators for pupils in their cognitive activity as it combines work with a book and mastering modern communication technologies, increases interest in learning and the level of motivation to read.