TRADER’S COMPETENCE IN THE INTERNATIONALIZATION OF PRODUCING AND EXPORTING AUTO PARTS VEHICLES COMPANY

This research proposes an analysis about the capacity of the Trader on the internationalization of auto parts manufacturers and exporters. The goal of this study is to contribute to the knowledge and for the awareness of key managers of auto parts manufacturers and exporters, for the Automotive Aftermarket business, about the importance of hiring a qualified professional to manage this area. To that end, it was adopted a descriptive research of qualitative nature. By the end of this study, it is considered that the Trader must have deep theoretical knowledge of the subject and the skills to do good use of the tools and techniques of International Marketing. Moreover, he must convey honesty, seriousness, professionalism, adaptability, punctuality, reliability, quick mental acuity and contemplate knowledge on universal culture. The Trader must also have a global view of businesses, be creative, be able to speak foreign languages, have knowledge about the product to be traded, be knowledgeable about the target market, be available for constant trips and always be prepared to learn.