ARRANJO PRODUTIVO LOCAL (APL) COMO ESTRATÉGIA DE POTENCIALIZAR AS FRONTEIRAS MERCADOLÓGICAS DO APICULTOR NO PERÍMETRO DE IRRIGAÇÃO SENADOR NILO COELHO EM PETROLINA-PE

This work aims to address the APL as a development strategy for the beekeeper, beekeepers study by the perimeter of the Nilo Coelho irrigation in the Core 7 in the city of Petrolina / PE in order to get to know the present situation and its potential. The beekeeper realize APL as an alternative of allowing its activity to become even more competitive against the other, potential leveraging opportunities in the boundaries of this particular segment of the economy. Regarding methodological aspects, we used the secondary data collection through literature and field research with a structured questionnaire conducted during the period September-October 2012, 33 members were interviewed. Results of the research show that APL can provide in a very useful tool to combat inequalities and territorial alternatives to enhance the local economy is strengthened from the point of view of the joints between links of your chain. Keywords: Beekeepers. Local Productive Arrangement. Territorial Development. Agribusiness.