Modelo de análisis comparativo (benchmarking) entre hospitales privados de características similares: Análisis operativo para la toma de decisiones

People who require medical attention ought to make a thoughtful choice about the hospital they ll receive service in. To make this election possible, it s necessary to have the required information on each institution s quality and efficiency levels. However there are few investigations which include results, either with an individual or a comparative analysis between hospitals with similar characteristics, in order for the patient to make the best decision. The most important thing patients should take into consideration while selecting a hospital is the warranty it offers that they ll receive the best medical quality, the greatest satisfaction at a fair price in a coherent way. Nowadays, because of this lack of information, most patients select the health institution where they ll receive their treatments based on physical characteristics such as offered facilities, social status and the image they have in the market (market image). The present document develops an analysis to know if the hospitals with the highest quality and the best cost control offer the best availability, are the most selected ones and, therefore, receive more patients due to their medical attention. This article also proposes the creation of a new model -that can be applied to people, departments, services or organizationswhich establishes a schematic structure of all the according to results-evaluated services status, through a framework of four quadrants. These quadrants define if the evaluated organizations are strategic, developable, latent or inefficient. Which quadrant are you or your institution located in? The institution position in the quadrants is defined by each variable indicators evaluation. Once this information is obtained and expressed in the analysis formats, its design makes the establishment of four types of continuous improvement plans possible. The first one can develop a strategy to improve the results of the indicators in general; the second one can define actions to improve the indicators individually in each hospital. The third one sets action lines to improve the variable cost/quality for the group of hospitals that require it. The fourth one defines the strategies to increase the results for the variable of access/volume in the hospitals defined for the research group. Finally, it should be emphasized that this research made the communication and negotiation platform - between the ones who provide financial protection and those who provide health service