Argumentacion: pluralidad de voces

The meaning's argumentative dimension is situated in the interactive properties or dialogue's properties that every communicative act and every linguistic codification have, and in the social and cognitive intention character that these communicative and linguistic practices have. These practices and this intention contribute to that discourse be heterogeneous in its linguistic characteristic or structures and in its voices. Being shared or rejected by the different voices which take part so in its grammatical construction as in its rhetoric or communicative construction. It is about a pragmatic action where the different communicative acts and the different interlocutors take part and link to the message's argumentative function. This function always implies the presence of two or several interlocutors, present or absent, real or virtual, and it situates this voice plurality not in the persons but in the language as a conventional and social system. It leads to an ideology or common sense in the language's communicative functioning that legitimizes and accustoms its discourse. In this cognitive and discursive procedure, it is situated the point of view or the possible positions which language built about reality. Therefore, it is through the voice plurality and through the points of view, that argumentation is structured as action's language in use. Here, the meaning realization is a human activity that tries, through language and discourse, to understand to the man and to the life itself, and to build a social reality. So, to use language is to communicate and to interact with ideas, beliefs and emotions in some concrete situations. That to say, to use language is to argue, which is to realize the action of to mean: between persons (emitters and receivers), between language (loaded of voices) and discourse (socially situated) Key words: argumentation, rhetoric, ideology, enunciative polyphony, language action. La dimension argumentativa del significado se situa en las propiedades interaccionales o de dialogo que todo acto comunicativo y toda codificacion linguistica tienen, y en el caracter de intencion cognitiva y social que estas practicas, comunicativas y linguisticas, tienen. Estas propiedades y esta intencion contribuyen a que el discurso sea heterogeneo en sus caracteristicas o estructuras linguisticas y en sus voces. Siendo compartido o rechazado por las diferentes voces, que intervienen tanto en su construccion gramatical como en su construccion