Dataset (purch.txt) of Modelling Category-level Purchase Timing with Brand-level Marketing Variables
Contains household level purchase histories Variables: id household identifier date date of purchase vol purchased volume in ounces brand brand number Brand coding: 1=Cheer 2=Oxidol 3=Surf 4=Tide 5=Wisk 6=Rest
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| Hauptverfasser: | , |
|---|---|
| Format: | Dataset |
| Sprache: | eng |
| Online-Zugang: | Volltext bestellen |
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| Zusammenfassung: | Contains household level purchase histories
Variables:
id household identifier
date date of purchase
vol purchased volume in ounces
brand brand number
Brand coding:
1=Cheer
2=Oxidol
3=Surf
4=Tide
5=Wisk
6=Rest |
|---|---|
| DOI: | 10.7910/dvn/scj2kg |