Supplementary Data - Point-of-Sale Loyalty Analysis considers Store Environment (Online and Offline) and Recency of Purchase

Supplementary Data - Point-of-Sale Loyalty Analysis considers Store Environment (Online and Offline) and Recency of Purchase

Research data used in the paper entitled "Point-of-Sale Loyalty Analysis considers Store Environment (Online and Offline) and Recency of Purchase" published in Revista Brasileira de Gestão de Negócios (RBGN) V25, n4 (2023) Acess: https://rbgn.fecap.br/RBGN

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Bibliographische Detailangaben
Hauptverfasser: Chávez, María Victoria Hermenegildo, Ruiz, David Martín, Rondán-Cataluña, F. Javier
Format: Dataset
Sprache:eng
Schlagworte:
Business and Management
FOS: Economics and business
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Beschreibung
Zusammenfassung:Research data used in the paper entitled "Point-of-Sale Loyalty Analysis considers Store Environment (Online and Offline) and Recency of Purchase" published in Revista Brasileira de Gestão de Negócios (RBGN) V25, n4 (2023) Acess: https://rbgn.fecap.br/RBGN
DOI:10.7910/dvn/pvixip