The times in Paraguaçu: youth, cultural mediations and Youtube

Abstract This paper analyzes the audiovisual productions of Equipe Iskálifá, a group formed by young residents of São Félix-BA, from the standpoint of social mediations and cultural mutations, in the terms of Jesus Martin-Barbero. The analytical course identifies how the contradiction of cultural struggle operates in different temporalities in the configuration of products. The objective is to highlight the implied double effort of production of audiovisual material and subjects, and reveal time movements passed through values, meanings and alternative and oppositional hegemonic practices.