Role of pop-up advertisements Data Set.xlsx

Role of pop-up advertisements Data Set.xlsx

The primary data that was collected from undergraduates in the age group of 18-25 which comes under generation Z in a leading university and a vast majority of the respondents falls under the age range of 22-25 years old, which is a significant amount related to the study. Out of 420 collected data...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Ulapane, Nuthara, Vidanagama, Supuni, Thilakarathna, Danushi, Wijekoon, Chirayu, Wisenthige, Krishantha
Format: Dataset
Sprache:eng
Schlagworte:
Consumer behaviour
Consumer-oriented product or service development
Marketing communications
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Beschreibung
Zusammenfassung:The primary data that was collected from undergraduates in the age group of 18-25 which comes under generation Z in a leading university and a vast majority of the respondents falls under the age range of 22-25 years old, which is a significant amount related to the study. Out of 420 collected data 386 was used to analyze after cleaning the data
DOI:10.6084/m9.figshare.23896317