Innovation and the Diffusion of Technology in Agriculture in Floodplains in the State of Amazonas

Abstract There is a vast literature on innovation and diffusion of technology in Agribusiness. The dominant explanation of dissemination of innovations emphasizes processes involving information flows through a social system. Research questions on innovation and diffusion of technology transcend conventional disciplinary boundaries. This article’s objective is to investigate innovation and diffusion of technology in the context of agriculture in floodplains in provincial Amazonas, Brazil. A set of propositions were defined, focusing on factors that impact on the conceptualization of the process of innovation and diffusion. A qualitative research approach was employed, based on semi-structured interviews. In this study, the analytical stages of the mental process of diffusion do not determine adoption of innovation. The results suggest that the supply-side competitive environment, in conjunction with the influence of agribusiness, technical support, a development-oriented political agenda, university projects, and practices in the field can facilitate diffusion of technologies. This paper seeks to extend the current paradigm of understanding of innovations and diffusion, incorporating factors that apply in a specific agricultural context, suggesting elements that, if stimulated, can be communicated and assimilated within a social system.