Alternative Cultural Globalization: from East Asia to Europe

Without denying the contribution of the American model, which’s mastery in the field of pop culture has been emulated, the objective of this colloquium is to bring to light the alternative represented by East Asia, by spotlighting both the common features and the specificities of countries located in this geographical area, compared to Western countries. For example, if Hallyu was greatly inspired by the Japanese cultural industry, South Korea was nevertheless able to develop quite quickly its own strategies for the production and circulation of its products.