REVIEW ON TOTAL QUALITY MANAGEMENT IN THE PHARMACEUTICAL INDUSTRY

Total Quality Management (TQM) is a comprehensive management approach aimed at improving quality, productivity, and customer satisfaction across organizations, particularly in the pharmaceutical industry. TQM emphasizes continuous improvement, employee involvement, leadership, and customer focus. Originating after World War I and evolving through the contributions of quality experts like Deming, Juran, and Crosby, TQM integrates data-driven decision-making and process improvement to ensure high product standards. Key principles include customer-centricity, teamwork, leadership, and a systematic approach to management. In the pharmaceutical sector, TQM enhances product quality, minimizes defects, and reduces costs associated with poor quality, ultimately leading to improved customer satisfaction and competitive advantage. By fostering a culture of continuous improvement and mutual cooperation between employees and suppliers, TQM helps organizations achieve long-term success and adapt to market demands, ensuring the delivery of high-quality products and services. Keywords: Quality, Management, employees, suppliers, pharmaceutical sector.