Digital Transformation and Its Relationship to the Job Performance of Employees at a Private University in Peru

Private universities in Peru still need to implement digital transformation models to enhance the job performance of faculty and staff, achieving consistent improvement in the performance levels of university teachers by deploying technological and didactic tools for students. Therefore, the study aims to determine the relationship between digital transformation and the job performance of employees at a Private University. The research approach was quantitative, employing a non-experimental, longitudinal correlational design. The technique used was a survey, applied to a sample of 104 employees (school heads, faculty, and a director) from the university on a national level from a total population of 144. The findings highlight that organizational motivation to achieve high performance significantly affects job performance. This motivation creates pressure to achieve the desired outcomes. According to over 90% of the surveyed faculty, these demands foster a sense of urgency, though sometimes exceeding the capabilities of the employee. Therefore, creating an innovative culture across all hierarchical levels and identifying key technologies that add value to the learning flow can meet the needs of an increasingly demanding society. Keywords: digital transformation, job performance, virtual education, digital tools, educational quality.