A marketing conundrum: resolving the contradictions and primacy claims between the brand experience or customer experience literature and marketing scholars

A marketing conundrum: resolving the contradictions and primacy claims between the brand experience or customer experience literature and marketing scholars

Presentation for the AMI Conference 2022

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Bibliographische Detailangaben
Hauptverfasser: Agarwal, Poorvi, Glanfield, Keith, Almoraish, Ahmed, Bolton, Nicola
Format: Video
Sprache:eng
Schlagworte:
Marketing research methodology
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Zusammenfassung:Presentation for the AMI Conference 2022
DOI:10.25401/cardiffmet.19782634