Social media usage in Qatar

Social media usage in Qatar

The dataset examines how social media influencers' characteristics impact followers' parasocial relationship. A 5 points Likert scale survey containing 35 items was used to measure seven concepts (Homophily, Popularity, Leverage, Fashionable, Affinity, Parasocial relationship, WOM, and pur...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Ben Mimoun, Mohamed Slim
Format: Dataset
Sprache:eng
Schlagworte:
Consumer Behavior
Instagram
Qatar
Social Media Marketing
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Beschreibung
Zusammenfassung:The dataset examines how social media influencers' characteristics impact followers' parasocial relationship. A 5 points Likert scale survey containing 35 items was used to measure seven concepts (Homophily, Popularity, Leverage, Fashionable, Affinity, Parasocial relationship, WOM, and purchase intentions). The dataset contains 574 valid responses gathered from Instagram users in Qatar during the winter of 2020.
DOI:10.17632/zv6fdn2ysv